Both can sell. The wrong one wastes a year of plugin fights or Shopify app fees. We implement both; the recommendation follows the catalogue and the team, not a partnership badge.
Pick Shopify when
- You want checkout, hosting and PCI mostly handled.
- Staff are not going to patch PHP on a weekend.
- You will use a small, known set of apps.
- You may add TikTok Shop or Meta Shop later.
Pick WooCommerce when
- The blog and the shop must be one WordPress site.
- You need unusual product types a Shopify app fights.
- You already have a server and an editor who lives in wp-admin.
- You want full file-level control — and you will pay for maintenance.
Pick custom when
Dealers, quotes, inventory that is not a simple SKU, or a marketplace with two-sided payments. That is custom e-commerce, not a theme.
The platform is cheaper than rebuilding in 14 months because the first choice was a tweet, not a catalogue review.
Send 20 sample products and how you take payment. We will recommend one path in writing — contact.
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